Custom Content

Some of the best storytelling happens when the passion for the project shines through. That is definitely the case with these short-form series that I executive produced when leading the marketing teams at some of the biggest brands in network, cable and social.

Here is a sample:

"Unlocked"

WEtv Digital Series

Built for P&G to offer contextual programming in support of their desire to attract and engage the female African-American audience, I developed a short-form series that unlocked the backstories of AA women and their hairstyles.

Shot & Produced by Frantic Studio.

"Celebrate Sweeter - Cinco De Mayo"

WEtv Digital Series

As part of my WE Suite sales and marketing campaign, the network's biggest and most exclusive partnership program, I built a series of short-form stories around holidays to inspire existing and prospective clients live life a little "sweeter". Featuring the Nomad Hotel's James Beard award-winner bar director Leo Robitschek, he serves up a better margarita for Cinco De Mayo.

Shot & Produced by Frantic Studio.

"3 Steps Sweeter - Pop Bar"

WEtv Digital Series

An extension of the original "celebrate Sweeter" campaign, I created this series to help fine tune the storytelling about enjoying the amazing home-made artisanal gelato on a stick from Pop Bar in NY. This content was showcased on WEtv.com and in-store at Pop Bar. From it, I then crafted Pop Bars as an event extension at media agencies in NY, Chicago and Los Angeles as part of the Upfront.

Shot & Produced by Frantic Studio.

Tumblr Top 5

Original Series

Created in partnership with Watcher Entertainment, this was Tumblr's first original programming series. Built "by Tumblr - for Tumblr" I executive produced this four episode series, which garnered over 3M views in the first 48 hours, per episode (!), and gained over 20M views throughout the series flight, and counting.

Edited by Frantic Studio

Graphic Packaging developed by DeadLizard